After we were all engulfed on Facebook enjoying the fun of social networking, most people were thinking about why Google had never thought about the idea all the while, and others said that it was only a matter of time. It came as no surprise when they brought a child of their own to rival the pioneer Facebook who had shaken the world with a style that had not been experienced before. They had just taken social networking and marketing to a new level.
With what has been viewed by many as a case of saving the best for last, google plus finally came on board with a trend which not only gave users the power to socialize, they could actually use Google search engine products from the same platform. This is the new height of internet revolution where everything has been brought online and the world has technically become smaller. It may not have caught the attention of very many users but the euphoria is starting to catch up.
This new product has a massive impact on SEO as many websites linked with it are receiving good ranking which equals to positive marketing. There is no questioning the ability of Google plus and SEO to do what has not been able to be done because in essence, Google stands as the largest search engine optimizer, and with a daughter on board, trust it to take marketing where no one dared to dream.
Whereas Facebook uses ‘like’ on pages and websites, Google has customized back linking as an advanced way of improving website ranking. Users are in a position to give their feedback on any content they go through, and normally this will translate to better ranking. What people say about linked websites will prompt the parent search engine to give the real ranking to the respective website as commented by the reader via Google plus.
Technology and innovation are inseparable and what we expect in years to come is growth in this new innovation. People are not losing touch with social media, if anything they keep embracing it more and its impact is so evident in marketing. We will continue watching this space.